But it’s even more important that your business information across all those sites is consistent. Search engines want to make sure they’re showing searchers the most accurate and useful information. When powered by the same platform and linked with each other, listings and local pages accomplish both pieces – the perfect formula for local SEO. Finally, you’ll get a live demo of the Yext solutions that best serve your business goals and target audiences. For businesses looking to attract nearby customers, local SEO can be a game-changer. Getting more positive reviews can improve your overall rating and attract more customers.
Google’s Search Quality Evaluator Guidelines, negative reviews are completely normal and expected. However, in moderation, negative reviews are considered helpful. When the user clicks the link, a window prompting them to write a review will pop up automatically.
Without it, you could be leaving thousands, or even millions of dollars in revenue on the table each year. Once you understand why it’s so important, you’ll never ignore it again! Check out this local SEO infographic to see where your results might show up on search engine results pages.
Choosing the right keywords to target isn’t only about search volume. Looking at competition and SEO difficulty are equally important. Smaller businesses can benefit from targeting keywords that have lower search volume and competition, as those words are generally less saturated. When you scroll down to the bottom of the search results page you’ll see a “Related searches” section. This is also a great place to look for additional long-tail keywords that you might consider using.
If you work in multiple cities or towns around your physical location, add an area-served page for each one. You can create SAPs for each city or town you work in as well as for neighborhoods, districts or even prominent landmarks. The more of these pages you add to your site, the bigger the SEO boost you’re likely to get. Fortunately, service area pages, or SAPs, offer a simple and effective way to address these challenges. This is also true if you have multiple locations within a metropolitan area.
With an up-to-date Google My Business profile, you’ll be able to attract and engage a broader audience, thereby increasing the website traffic. It’s important for your business to show up in relevant local searches because 50 percent of searchers visit businesses within 24 hours of a local search. Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses. For local businesses, the first step is by claiming your Google My Business listing. Unpredictable cases like the pandemic are pushing people to prefer the comforts of their own homes rather than actually going out themselves. This change in behavior can also shift how local businesses operate and in order to adapt to this change, one of the major moves is to make sure that your website is performing well.
Now that we have explained the basics of local SEO and how to optimize for it, let’s look into how AIOSEO helps to make local SEO easy. If you need to create a category for your multiple locations and wish to change the category base, use this option. Choose the main base for your business operations from the drop-down list. We have already covered the topic ofadding multiple business locationswith the proper Local SEO Schema using the Locations CPT. Local SEO helps you to gain website traffic as it focuses on improving the visibility of your business everywhere. Local search ranking for Google My Business depends on various factors such as Proximity, Relevance, and Prominence.
Like almost all things, if you have time and interest and capability, you’ll be able to learn about SEO and can do some things yourself. The caution is that if you don’t know what you’re doing, you might make things worse instead of making things better. If you don’t feel confident answering these questions below, it’s a good idea to consider whether or not you’re the right fit as the Local SEO specialist at your company. One major factor is the current state of your Local SEO visibility.
And once they’ve found this information, consumers are more likely to shop in-store. In fact, 78% of location-based mobile searches result in an offline purchase. BrightLocal is the best SEO tool for monitoring your online presence . On Digital Marketing , Semrush is an all-in-one tool for keyword research, competitor analysis, automating local listings, and auditing your website to find out how to improve it. Get more great recommendations in our list of the best local SEO tools. When someone performs a local search, results typically include a list of businesses near them, along with their contact information, hours of operation, and ratings from other customers.